A bygone era..
he story of Beaverbrook is inextricably linked with that of its most famous resident, Lord Beaverbrook. Winston Churchill’s great friend, Lord Beaverbrook was one of the most powerful men in 20th Century Britain. A kingmaker, powerbroker (and sometime mischief maker), Lord Beaverbrook was a consummate politician and a publicist of boundless energy.
A Cabinet Minister during both World Wars, Lord Beaverbrook also held the title of “First Baron of Fleet Street”. His newspapers could make or break almost anyone – a tool he used to considerable effect to promote his friends as well as undermine his opponents. It was said that if Winston Churchill was Britain’s bulldog, then Lord Beaverbrook, via his Daily Express and Sunday Express, was surely its bark.
A colourful character who courted intelligent debate (and beautiful women), Lord Beaverbrook hosted the Great and the Good at Beaverbrook over a period of more than half a century and the Visitor’s Book reads like a Who’s Who of the 20th Century.
Lord Beaverbrook was both admired and feared, often at the same time: his good friend H.G. Wells is quoted as saying of him: “If ever Max ever gets to Heaven, he won’t last long. He will be chucked out for trying to pull off a merger between Heaven and Hell after having secured a controlling interest in key subsidiary companies in both places, of course.”
For his part, Churchill simply said; “Some people take drugs. I take Max”.